Just about every automaker is issuing long-term goals when it comes to carbon neutrality. Volvo-owned Polestar is taking it a step further, announcing the Polestar 0 project. Polestar 0 will be a car that aims to be entirely climate-neutral when it launches by the end of the decade.

Understanding the significance of this goal requires some context. Most electric-vehicles built today still produce carbon dioxide through the manufacturing process. Some automakers intend to leverage carbon offsets to mitigates this, meaning they will plant trees to offset the emissions. Polestar calls such offsets a “cop-out” and wants to take it a step further.

Being climate-neutral means the Polestar 0 will produce no carbon dioxide throughout its entire lifecycle, from production to end-of-life.

“We’re electric, so we don’t have to worry about combustion engines producing toxic emissions – but that doesn’t mean our job is done”, said Fredrika Klaren, Polestar’s chief of sustainability. “We will now work to eradicate all emissions stemming from production.”

Polestar isn’t waiting until the Polestar 0’s launch in 2030 to march toward an emissions-free future. The Polestar 2 is the first EV to feature labeling that discloses the carbon footprint and traced risk materials. Think of this label as the automotive industry’s analog to food sustainability labels, which are also catching on in popularity.