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Polestar To Build Its Own Electric Performance Vehicles

Polestar To Build Its Own Electric Performance Vehicles

Volvo’s performance brand Polestar has confirmed plans to produce new electric performance vehicles on its own. The brand says we can expect to see the first fruits of this effort later this year.

As the Volvo brand has pushed itself upmarket to match rivals such as Audi, BMW and Mercedes-Benz the brand’s parent company Geely feels it needs additional brands to adequately match rivals. In the case of Polestar, Geely intends for it to go toe-to-toe with the likes of Mercedes-AMG and BMW M.

“I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning,” stated Thomas Ingenlath, CEO of Polestar

Reports suggest Polestar will leverage Geely’s SPA and CMA architectures as a bases for their new models, with an SPA-based product most likely to show up first. SPA currently underpins the Volvo S90, XC90 and new XC60.

Despite breaking off to form its own brand, Polestar will continue to work on performance variants of Volvo’s core lineup. The brand will maintain its headquarters in Sweden despite being owned by Chinese automaker Geely.

Volvo acquired Polestar in June 2015. Prior to the acquisition Polestar was a tuning shop in Sweden.



About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. arutherford
    How many brands does Geely need?
    This could be interesting. Imagine if Polestar becomes the M or AMG of the electric performance car world. That could elevate them -- and Volvo -- significantly if people's perceptions of electric performance continue to trend towards positive, which right now is driven almost entirely by the buzz created by Tesla. But, Teslas are mostly just nice luxury cars that are fast in a staight line. A more well-rounded performance car could become a new icon.
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