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Volkswagen Touareg Pulled From U.S. Lineup

Volkswagen Touareg Pulled From U.S. Lineup

Volkswagen has confirmed plans to eliminate the Touareg SUV from the company’s 2018 lineup in the U.S. The Touareg first launched in 2004 as one of the first car-like premium SUVs on the U.S. market, but the market has changed and American’s still can’t pronounce TOUR-EGG anyway.

Actually the primary reason the Touareg is getting pulled from the U.S. is because VW is in the process of overhauling its lineup. The all-new Tiguan crossover is rolling out now with a longer stance and far more cargo area than the outgoing model. The new Tiguan paired with the all-new Atlas SUV–tailor made for the U.S. market– at the top-end has VW feeling like they have the market covered now.

The other element at play here is the Touareg’s sales numbers. Year-to-date VW dealers have moved fewer than 1,700 Touareg models in the U.S., a double-digit decline from 2016. Part of the reason for slow sales may be due to its starting price tag, which is just above $50,000.

Despite the Touareg’s death, Volkswagen won’t be reduced to two SUV models for long. The company plans to eventually sell the upcoming sub-compact T-Roc crossover in North America to cover the low-end of the market.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. arutherford
    Its weird timing considering there is an all new one right around the corner.
    Hmmm wonder if the dieselgate issue had some impact on this. Know some folks who had the diesel versions who swore them off after that. First gen electrical problems didn't help either
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