President-elect Donald Trump has shifted his automotive Twitter war to Toyota. Trump specifically targeted Toyota for the company’s plans to build a new factory in Guanajuato, Mexico to produce the Toyota Corolla for the U.S. market.
The tweet is not unlike previous attacks (outbursts?) directed toward Ford Motor Company and General Motors for also producing vehicles in Mexico.
Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax.
— Donald J. Trump (@realDonaldTrump) January 5, 2017
Well, it may be a “yes, way.” Toyota broke ground on the $1 billion factory in Guanajuato back in November. It’s possible it is simply too late to stop it at this point, despite what the President-elect says. To be clear, President-elect Trump said the factory is in Baja, which Toyota already has a plant in Baja, but the new one is in Guanajuato.
Toyota President Akio Toyoda told Reuters the company will watch and wait to see what the new Administration does in terms of policy changes. So in other words, Toyota isn’t too shaken by the Twitter war just yet.
Toyota currently operates 10 factories in the U.S. and builds about 1.3 million vehicles here annually. The Guanajuato plant will be Toyota’s second in Mexico. Last year Toyota imported 47,000 vehicles from Mexico to the United States, mostly the Tacoma pickup.
The next question is which automaker the incoming President will opt to call out next in 140 characters or less.