Clearly “rough” and “tough” looking crossovers and SUVs are a thing now. Toyota has gotten this memo and is crafting a new RAV4 trim to seize on the moment. At the Chicago Auto Show the company is revealing the RAV4 Adventure, a new trim Toyota says is designed for “weekenders.”
We’re not really sure if “weekenders” is really a thing or not, but this appearance and feature package looks attractive enough for those wanting something slightly unique. In fact, it looks pretty good on paper.
Adventurers will be able to select between front and all-wheel-drive variants. Front-wheel-drive variants will feature an electronic limited slip differential, while AWD variants feature Toyota’s Dynamic Torque Control.
Both versions feature a standard Tow Prep Package that includes an upgraded radiator and supplemental engine oil and transmission fluid coolers, as well as a suspension system with a higher ride height. As with all RAV4 models, the Adventure grade will come standard with Trailer Sway Control (TSC), Hill-Start Assist Control (HAC), and TSS-P.
On the outside, the RAV4 Adventure features unique black 18-inch wheels, blacked out headlight and fog lamp bezels and oversized wheel flares. In general, there’s enough visual changes to make it look interesting without being over the top. This appears to be Toyota’s attempt at offering a factory black-out package, which is a big trend in the business right now.
Toyota has even thrown unique interior trim panels for the Adventure trim, though details of them aren’t provided. All-weather floor mats and door sill plates with the Adventure name round out the uniqueness of this trim.
Buyers can expect the 2018 RAV4 Adventure in dealerships this September. The price hasn’t been announced.