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Toyota Considering Trimming U.S. Lineup

Toyota Considering Trimming U.S. Lineup

Toyota Motor Company is taking a “hard look” at its U.S. lineup to combat waning demand for its products. The company cautions no decisions to trim its lineup have been made just yet.

Yesterday during the company’s quarterly earnings report, the automaker’s North America CEO Jim Lentz confirmed a review was underway to determine if Toyota’s U.S. lineup was competing in profitable segments.

We are taking a hard look at all of the segments that we compete in to make sure we are competing in profitable segments and that products we sell have strategic value,” Lentz stated on the earning call, reported by Automotive News.

Despite the review, Lentz says the company is not considering a complete wipe-out of its passenger car lineup like Ford Motor Company is conducting. Instead, Toyota will review some of its specialty cars like coupes and convertibles. Of course, the only coupe in the Toyota lineup right new is the 86 and the upcoming revived Supra.

Toyota has not offered up a timeline as to when it expects its model review to be complete. It’s worth mentioning the company reported a $5.09 billion quarterly profit in the fiscal quarter ending September 30th. It’s solid financial results suggest any pruning of its lineup at this point it an attempt to get ahead of any future financial issues.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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