Two recent Lexus remodels have yielded the word Lexus spelled out across the rear. This new trend is reportedly going to make its way to the entire Lexus lineup. Lexus says this small change is their way of acknowledging change across their lineup. Speaking of change, the brand is also accelerating the rollout of a new infotainment system.
“We need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye,” Bolain told MT.
The Lexus lettering has replaced Lexus’ iconic stylized L logo, which has historically been found on the rear of each Lexus product. Along with the new lettering, both the 2022 NX and LX have gained a new wraparound taillight treatment that appears to be integral to Lexus’ design theme today.
Lexus may be using the lettering to signify change, but it’s hardly a novel design trait. Several brands across the industry have swapped to lettering on the rear. Most notably, the Lincoln brand already has lettering across the rear of each product.
Speaking of change, Bolain also confirmed Lexus plans to aggressively rollout a new infotainment system. The new touch-based system is launching in the 2022 NX. Bolain says Lexus wants to get the new system into each model within 30 months. This is a fairly tight timeline for such a big change. In fact, some models may get the new system without a full mid-cycle enhancement or redesign.
Lexus’ new infotainment system–developed with Toyota–is a huge leap forward from the notoriously bad infotainment systems both brands have used in recent years.