Since the merger between Fiat Chrysler and PSA there’s been no lack of attention on Alfa Romeo. One of the more iconic brands in its portfolio of 14, Alfa Romeo is also one that has lacked some direction in recent years. Under the leadership of a new brand-level CEO, Alfa has 10 years to turn things around.
Stellantis CEO Carlos Tavares says Alfa Romeo will develop a 10-year investment plan. The plan is still in development, which isn’t surprising given former Peugeot boss Jean-Philippe Imparato was just appointed CEO of Alfa Romeo a few weeks ago. Tavares made the proclamation at Financial Times’ Future of the Car Summit.
Additionally, Tavares asserted that many companies have been interested in purchasing Alfa Romeo. Though Stellantis agrees with the perceived value of the brand, which is why they are developing a 10-year plan versus offloading Alfa Romeo.
Details of the brand’s coming 10-year plan were not discussed in detail. Tavares simply stated that Alfa Romeo will move toward electrification. The executive’s comment echoes earlier reports that Alfa Romeo is overhauling its future product plans to accommodate additional EV’s. Expect all of Alfa’s upcoming products to leverage Stellantis’ four new architectures, versus the Giorgio architecture FCA developed for Alfa Romeo.
New Alfa CEO Imparato–an Italian citizen–is already making changes. Shortly after taking over the Alfa brand he opted to delay the upcoming Alfa Romeo Tonale SUV to improve the performance of its plug-in hybrid powertrain. For now this delay is expected to push the launch of the Tonale out by four months to early 2022.
Expect to hear additional details of Alfa Romeo’s new 10-year plan as it begins to materialize in the coming months.