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eBay Survey Suggests 63% of Car Buyers Likely to Purchase Online

eBay Survey Suggests 63% of Car Buyers Likely to Purchase Online

 Source:Automotive News | Publication date: Feb 16, 2017 | Author(s):Vince Bond Jr

The results of a new survey conducted by eBay Advertising indicate that 63 percent of respondents are “likely” or “extremely likely” to purchase a vehicle online.

As part of the survey, eBay Advertising collected responses from over 1,000 U.S. car buyers between the ages of 18 and 65 who had made their purchase within six months. Data sourced from eBay Motors was also analyzed for 1,000 consumers who had browsed or purchased items from its “cars and trucks” category in 2016.

The eBay survey results further suggest that up to 87 percent of respondents make use of online resources when researching vehicles, while those who do not use the internet prior to making a purchase are likely to rely on a relationship with a trusted area salesperson.

Other noteworthy highlights from the survey include the fact that the average sales cycle for a car is two months and women are more inclined to keep their vehicle until it dies compared to men.

Read full article at: Automotive News »

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  1. Tone
    Well, as survey from eBay on people's willingness to buy a car online isn't exactly likely to draw any other conclusion! That said, I do most of my legwork online (including nailing down pricing), test drive a couple of competitive vehicles, narrow down and do a deal. I try to minimize my time with the dealer -- it's kind of a waste of both our times and any dealer who can't get to a competitive deal quickly drops out of the running pretty early on.

    I'd love to be able to just have sales outlets where I could book a test drive and do the dealing/buying online (maybe through a bidding process), but that would probably mean somehow blowing up the existing franchise arrangement. Not likely.
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