The results of a new survey conducted by eBay Advertising indicate that 63 percent of respondents are “likely” or “extremely likely” to purchase a vehicle online.
As part of the survey, eBay Advertising collected responses from over 1,000 U.S. car buyers between the ages of 18 and 65 who had made their purchase within six months. Data sourced from eBay Motors was also analyzed for 1,000 consumers who had browsed or purchased items from its “cars and trucks” category in 2016.
The eBay survey results further suggest that up to 87 percent of respondents make use of online resources when researching vehicles, while those who do not use the internet prior to making a purchase are likely to rely on a relationship with a trusted area salesperson.
Other noteworthy highlights from the survey include the fact that the average sales cycle for a car is two months and women are more inclined to keep their vehicle until it dies compared to men.
Read full article at: Automotive News »