Company will launch all-solid-state-batteries in 2028

Between now and 2031, Nissan plans to deliver “exciting, electrified vehicles and technological innovations while expanding its global operations.” Nissan refers to it as Ambition 2030.

The vision supports Nissan’s goal to be carbon neutral across the life cycle by fiscal year (FY) 2050.

“The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities,” said Nissan CEO Makoto Uchida. “We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Electrification is at the heart of the company’s long-term strategy, Nissan Ambition 2030, the company will invest 2 trillion yet over the next five years. Nissan plans to introduce 23 new electrified models, including 15 new EVs by FY2030, with the goal of an electrification mix of more than 50 percent globally across Nissan and Infiniti. The new Ariya EV is simply the vanguard model in the process.

In the near term, the company plans 20 new EV and e-POWER equipped models between now and 2027. Electrification sales mix across major markets for fiscal year 2026, including:

  • Europe – more than 75 percent of sales
  • Japan – more than 55 percent of sales
  • China – more than 40 percent of sales
  • United States – 40 percent of EV sales in fiscal year 2030

“We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world,” said Nissan COO Ashwani Gupta.

On another front, the company plans to reveal its proprietary all-solid-state batteries (ASSB) by FY2028, with a pilot plant in Yokohama, Japan as early as FY2024. ASSB will permit Nissan to expand its offerings across segments and reduce charging time by one-third. Nissan expects ASSB to bring battery pack costs down to $75 per kWh by FY2028 with aims to lower it to $65 per kWh as a way of achieving of future cost parity between EVs and gasoline vehicles.

Representing the next stage of Nissan’s electrified future, the company today also unveiled three new concept cars that offer enhanced experiences through sophisticated technology packaging. These concepts showcase the thrilling possibilities that Nissan strives to provide across a wide range of new advanced vehicles and ecosystems.

Further details on these exciting concept cars are available on Nissan’s website.