With the Summer Olympiad coming down upon Rio, Brazil, Nissan bought the advertising rights for the all-new Kicks to become the official vehicle of the games. In a youthful experiment, the vehicle did not debut at an auto show, but rather on Instagram.

Staying true to the concept we saw two years ago, the production version varies little from the concept. Its youthful, yet cheap, design should allow it to sell well.

The Kicks will be a lower priced, lower horsepower sub-compact crossover compared to the Juke. It rides on Nissan’s venerable V-platform, which current underpins the Nissan Versa/Sunny and March/Micra. The Kicks will be produced with the March in Brazil.

Nissan executives recently announced that they were considering the Kicks for North America in what would likely mean the addition of production to Mexico. Spy shots have also been seen in Europe leading to speculation that it will also launch on the old continent.

Expect the Kicks to be priced lower than the Juke despite the similar size due to the older platform.

The Kicks will be another addition to the Renault-Nissan Alliance repertoire of small CUVs and SUVs continuing their leadership in the market.

Pictures are from Nissan’s Instagram account