Mitsubishi wants a piece of pickup truck sales. Company executives say its dealerships base in the United States is begging for a pickup truck and the company is considering its options to make one happen.
In speaking with Motor1 Mitsubishi North America’s executive vice president Don Swearingen confirmed a pickup truck as at the top of the company’s list.
Mitsubishi is not new to pickups. The company already sells the L200 in several global markets, but this Thailand-build pickup is not suited for the U.S. market. Mitsubishi also offered the Raider pickup on the U.S. market until 2009. The Raider was based off the Dodge Dakota.
Much like the Raider, a new Mitsubishi pickup would have to rely on alliances to make it feasible. Since Mitsubishi is now part of the Renault-Nissan Alliance, the automaker now has access to the resources necessary to offer a new pickup model. If offered, the truck would likely be similar in size to the Chevrolet Colorado and upcoming Ford Ranger.
The question at this point appears to be rather or not the rest of the alliance agrees that Mitsubishi needs a pickup.