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Mitsubishi Wants a Pickup Truck in U.S.

Mitsubishi Wants a Pickup Truck in U.S.

Mitsubishi wants a piece of pickup truck sales. Company executives say its dealerships base in the United States is begging for a pickup truck and the company is considering its options to make one happen.

In speaking with Motor1 Mitsubishi North America’s executive vice president Don Swearingen confirmed a pickup truck as at the top of the company’s list.

Mitsubishi is not new to pickups. The company already sells the L200 in several global markets, but this Thailand-build pickup is not suited for the U.S. market. Mitsubishi also offered the Raider pickup on the U.S. market until 2009. The Raider was based off the Dodge Dakota.

Much like the Raider, a new Mitsubishi pickup would have to rely on alliances to make it feasible. Since Mitsubishi is now part of the Renault-Nissan Alliance, the automaker now has access to the resources necessary to offer a new pickup model. If offered, the truck would likely be similar in size to the Chevrolet Colorado and upcoming Ford Ranger.

The question at this point appears to be rather or not the rest of the alliance agrees that Mitsubishi needs a pickup.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. arutherford
    Andrew_L
    Well they definitely don't want one based off the Frontier since it's older than dirt


    I would assume the next one...whenever we get it. The third gen has been selling for nearly 3 years now.
    Andrew_L
    Well they definitely don't want one based off the Frontier since it's older than dirt
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