Mitsubishi Motors Corp. executives have indicated that production of the Lancer compact sedan will end in August as the company focuses on the burgeoning crossover market.
Mitsubishi delivered just 14,304 Lancers in 2016, a drop of 19 percent over the previous year. The company discontinued the highly-regarded Evolution sports sedan variation of the model in 2015.
Once the brand’s mainstay, Lancer sales have been outpaced by Mitsubishi’s two crossover offerings, which made up 65 percent of the company’s U.S. sales in 2016. The Outlander Sport registered 33,067 deliveries last year while sales of the Outlander jumped 40 percent to 26,576 units.
Both the Outlander and Outlander Sport are set to receive 2018 model year upgrades, with the Outlander gaining more safety features in lower trim levels and the Outlander Sport seeing design enhancements to its front-end styling.
Mitsubishi will also be adding a new compact crossover to its lineup in 2018 that will slot between the Outlander and Outlander Sport. The unnamed vehicle will reportedly feature a turbocharged engine, head-up display and other advanced user interface technologies.
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