Mercedes-Benz is hoping to drive higher margins with high-end battery-electric vehicles. Today during a virtual investors meeting regarding parent company Daimler AG, Mercedes’ electrification strategy was detailed, including a forecast that by 2030 they will have 70-percent fewer internal combustion engines.
Like most major automakers, Mercedes-Benz has been investing in battery-electric vehicles for awhile now, launching its first model under its EQ sub-brand, the EQC SUV. Today though, more color has been provided regarding the brand’s overall portfolio strategy when it comes to EV’s, which will focus on more premium models at higher price-points.
Specifically they confirmed plans to deploy EV’s under all of Mercedes’ sub-brands, including Mercedes-AMG, Maybach and G-Class. Yes, G-Class was itemized as a sub-brand, which is the first time Mercedes has referred to it as such. All of these high-end EV’s will ride on Mercedes’ new dedicated EV architecture, known as EVA.
EVA will debut first on the EQS, which is a large battery-electric sedan slated to launch sometime in 2021. A midsize sedan known as the EQE will follow suite, while SUV variants of both the EQS and EQE are also slated. An electric G-Class was also mentioned, which we assume will not be on the EVA architecture.
While EVA will cover the high-end, Mercedes announced today a new compact electric architecture it calls MMA. Which models this architecture will underpin wasn’t mentioned, but it is worth noting that already-confirmed EQA and EQB models will be on modified versions of their existing architecture, not the new dedicated EV platform. The EQA–an electrified GLA–will begin production later this year, while the EQB will arrive in 2021 as an electrified GLB.
Mercedes also teased investors with what it referred to as the “Vision EQXX.” The EQXX is not expected to be a production vehicle, but a catalyst of a new dedicated team the company is establishing as it relates to battery-electric vehicles. Mercedes says it is pulling together its Formula One team and a new dedicated battery development team to innovate in the EV propulsion space. While the EQXX may not be a production vehicle, the technology it showcases is expected to trickle down to production vehicles in a short order.
Lastly, Mercedes says it is forecasting that it will offer 70-percent fewer internal combustion engines in 2030 than it does today. The dramatic shift is not out of line from similar assertions made by other major automakers as the global industry pivots to electrification.