Mercedes-Benz is formally joining a handful of other auto brands in the U.S. providing a vehicle subscription service. The Mercedes-Benz Collection will begin this week as a pilot in Nashville, Tennessee and Philadelphia, Pennsylvania with a starting price of $1,095 per month.
This week’s announcement is a follow up to Mercedes announcing a similar program in German named Mercedes me Flexperience. In both programs the mission is similar by offering consumers the option to subscribe to a service that gives them access to a variety of Mercedes-Benz vehicles.
Like similar services from other brands, Mercedes-Benz Collection will offer users unlimited miles for an all inclusive monthly rate that includes insurance, pickup and delivery and maintenance. Collection will offer three tiers of service; each one giving access to different Mercedes vehicles. The base tier–Signature–will be $1,095, while the top-tier Reserve will set you back $2,995.
“We know there is a market opportunity for people who would like the ability to move in and out of vehicles, depending on what they need or want at a particular point in time, or who don’t want to own a vehicle right now,” Mercedes’ U.S. chief Dietmar Exler said. “That’s why we are excited to test the waters.”
Mercedes-Benz rival BMW recently announced a similar program they are pilot testing. Access by BMW is priced at $2,000 per month and provides customers access to BMW models up to the 5 Series and X5 range.
Cadillac, Porsche and Lincoln are also experimenting with vehicle subscription services.