Mercedes-Benz has been vague as to its plans to sell its upcoming entry-level A Class sedan in the U.S. Well, the vagueness has been cleared up: it’s bringing its “A game” stateside in 2018.
Automotive News is reporting that Mercedes-Benz USA confirmed the plans to dealerships last week at a meeting in Miami. Dealerships were told the car would arrive around September 2018 and will slot below the CLA sedan once it’s in dealership showrooms.
Dealerships responded positively to the car, calling it “cutting edge” and viewing it as a car that will pull in Millennial buyers into their showrooms. Part of the Millennial appeal will stem from the car’s price-point, which is slated to be under $30,000. The current CLA starts at $32,000.
Of course, Mercedes-Benz is not publicly confirming their plans to launch the car in the U.S. just yet.
The new A Class is built on Mercedes’ new MFA2 architecture, which is the company’s new front-wheel-drive compact architecture. Expect its design to follow closely to the Concept A that Mercedes revealed recently at the Shanghai Motor Show.