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Mercedes Applies for 'C 53' Trademark

Mercedes Applies for 'C 53' Trademark

Mercedes-AMG has been quickly replacing its ’43’ series cars with its new ’53’ cars that feature a light electrification system. So far the CLS and E Class have both received the 53 treatment, but a new trademark suggest the C Class may be the next to get it.

Publication AutoGuide has discovered a ‘C 53′ trademark application with the World Intellectual Property Organization by Mercedes’ parent company Daimler AG. Given the predictability of Mercedes’ naming scheme, there’s little left to the imagination that the brand is planning an AMG C53 car, but there are some remaining questions.

In the case of the E Class, the E43 was completely replaced by the new E53. It is unknown at this time if the C43 will be replaced by a C53 as well, but our guess is yes. It appears the brand is phasing out its twin-turbocharged 3.0-liter V-6 in favor of the new 3.0-liter inline-six that’s found under the hood of the 53 cars.

Today’s C43 generates 385 horsepower and 384 pound-feet of torque. The new 53-series cars generate 429 horsepower and 479 pound-feet of torque, with the car’s 48-volt electrical system–dubbed EQ Boost–able to spool up an additional 22 horsepower and 184 pound-feet of torque under heavy demand.

If the 43 cars were any indication, we’d assume a C53 would be detuned versus the E and CLS Class versions.



About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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