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Daimler's "EQ Power +" Trademark Hints at Expanding Mercedes EV Lineup

Daimler's "EQ Power +" Trademark Hints at Expanding Mercedes EV Lineup

 Source:AutoGuide | Publication date: Feb 6, 2017 | Author(s):Stephen Elmer

The ever-vigilant crew at AutoGuide have once again spotted a new trademark submission, this time coming from Daimler AG, owner of the Mercedes-Benz brand.

The Stuttgart-based company recently filed with the European Union Intellectual Property Office to protect the mark “EQ Power +.”

While the trademark filing for “EQ Power +” is simply associated with “automotive vehicles,” we suspect that the mark could be used to designate a particular powertrain, or perhaps a performance version of an EQ model.

In 2016, Mercedes-Benz unveiled its Generation EQ concept at the Paris Motor Show, indicating that its EQ sub-brand would be comprised of the division’s battery electric vehicles. At the time of the introduction, Mercedes indicated that it would produce ten EQ models by 2025, using a single, modularized platform.

Read full article at: AutoGuide »





 
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  1. 2b2
    imho they need to put a huge logo like the one in the front

    on EVERY side...

    ...so generic, can't tell its an MB otherwise

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