Mazda’s first stag at an electric vehicle has an official price tag. The 2022 Mazda MX-30 will start at $33,470 when it goes on sale this fall. However, there’s a tough pill that comes along with that attractive price.

Mazda is initially launching the MX-30 in California only. In 2022 the company will expand sales to other states, depending on what demand looks like. Given the attractive price tag, there’s certain to be some demand. The average new vehicle price in the U.S. is just above $41,000, so a base price in the low-30’s is quite impressive. In fact, it gets even more impressive when you look at the lengthy standard feature list of the MX-30.

All MX-30’s come with an 8.8-inch center display with Apple CarPlay and Android Auto. There’s also standard heated seats and power sunroof. Again, Mazda is packing a lot of value into that price point. It’s also worth noting that the MX-30 will be eligible for a federal $7,500 tax credit. California buyers will also see another $1,000 to $6,000 depending on their income level. Suffice to say, it won’t be difficult to get an MX-30 well under $30,000.

So, what’s the catch?

The price tag isn’t the only number that’s low with the MX-30. The official EPA range has also been announced, which comes in at 100 miles with its 35.5-kWh battery pack. That’s among the lowest EV ranges currently on the market, worse than even the Mini Cooper SE. In an era when most EV’s are achieving 250-300 miles of range, there’s little question the MX-30 will generate range anxiety for some folks.

Mazda says  the battery can be filled to 80-percent with about 36 minutes on a Level 3 DC 50 kW fast charger. Level 2 and Level 1 chargers lengthen that time significantly. The battery is covered by an eight-year 100,000 mile warranty.

Mazda is actually defending the range, saying they opted for a smaller battery to maintain ride and handling characteristics. Indeed, Mazda tends to hold true to its Zoom Zoom brand position, but this is a bold move in the EV era. Eventually the MX-30 may get a range extender in the form of a rotary engine to charge the battery. Until then, Mazda has created the MX-30 Elite Access Loaner Program. The program allows MX-30 owners the option of borrowing other Mazda products for up to 10 days a year.

The new MX-30 is the first in a robust plan Mazda has to electrify its lineup. Expect future models to offer more range and expect to see more hybrid variants from the Zoom Zoom brand.