Home » Feature » Kia's "Hero's Journey" Super Bowl Commercial Makes its Debut

Kia's "Hero's Journey" Super Bowl Commercial Makes its Debut

After releasing two teasers for its Super Bowl ad campaign, Kia Motors’ has revealed the full-length version of its “Hero’s Journey” spot featuring actress and comedian Melissa McCarthy.

Set to air during the third quarter of the game on February 5, the ad features McCarthy as an eco warrior who is attempting to save the planet with the help of her Niro hybrid crossover.

Produced by agency David&Goliath, the spot has the distinction of being the first Super Bowl commercial to debut on Facebook Messenger.


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