New Jaguar Land Rover CEO Thierry Bolloré is prioritizing fixing the company’s quality woes. The CEO says the automaker is already making progress on the quality front, which is a pillar of Bolloré’s ‘Reimagine‘ transformation plan.
“This is the first pillar of Reimagine, our transformation plan,” said Bolloré. “Our results have been unacceptable, but we know how to fix them. It’s not science, just hard work. Already the 2021 results are better, but we have more to do,” Bolloré stated in an interview to AutoCar.
Bolloré is so serious about addressing quality problems the executive appointed a board member to oversee the efforts just one month into his tenure as CEO. Nigel Blenkinsop has assumed the role of executive director of company quality and customer satisfaction. Blenkinsop has responsibility for the entire value chain when it comes to vehicle quality.
This new focus on quality is apparently already paying dividends. Bolloré says warranty costs for 2021 models are down one-third from previous model years, though there’s still work to be done. The automaker says it is redesigning many of its product development processes to get better quality by design.
Quality and reliability issues have plagued both the Jaguar and Land Rover brands globally. In the U.S. Land Rover ranks dead last in JD Power’s 2021 Vehicle Dependability Study. The Jaguar brand is third to last in the same study. Both brands have similar poor ratings in Europe and China.