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Jaguar Land Rover Considering U.S. Assembly Plant

Jaguar Land Rover Considering U.S. Assembly Plant

Jaguar Land Rover may be among the smaller global automakers, but that isn’t stopping the company from considering a U.S. assembly plant.

According to CEO Ralf Speth the automaker is always considering the option of adding an assembly plant in the U.S. That said, Speth admits to Wards Auto that the company is small and would require a certain level of sales volume in the U.S. to justify building a plant stateside.

Speth did not disclose what volume level the company would need to see in order to make a business case for a U.S. plant, but last year the two luxury brands sold just over 128,000 vehicles in the U.S. Given the low volume figure, it comes as little surprise that no one model or family of models makes up the majority of that aggregate figure.

That said, Jaguar Land Rover is seeing sales growth in North America. Perhaps if that trend continues the company will make a serious effort at establishing a manufacturing base in the U.S.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    donmateo
    Call me a purist, but seeing an English plant on the door of a Rover/Jag is natural. Similarly, I would only buy a Glock made in Austria, not Smyrna, GA. Adds to the character, IMO.


    Maybe a New England plant, then :-)
    donmateo
    Call me a purist, but seeing an English plant on the door of a Rover/Jag is natural. Similarly, I would only buy a Glock made in Austria, not Smyrna, GA. Adds to the character, IMO.
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