We’ve known it is coming and we’ve seen spy shots of it. But today Hyundai has made it official: the brand is launching a global subcompact crossover called Kona. In addition to the name reveal, Hyundai released a small teaser image of the new crossover that will head to market later this summer.
Hyundai is keeping with its trend of using North American travel destinations as the naming scheme for its SUV lineup. Kona, named for the Hawaiian vacation destination, follows the Santa Fe, Tuscan and former Veracruz.
Once launched, the Kona will compete in a fiercely competitive market segment. It’ll run with the likes of the Chevrolet Trax, Mazda CX-3, Toyota C-HR and Honda HR-V. However, Hyundai is indicating the Kona will be more SUV-like than the segment, which often has a very “hatchback-like” shape and design language.
Additionally, the Kona is expected to preview the next iteration of Hyundai’s design language.
Although the company has not stated when the Kona will be revealed, it’s a safe bet it will be revealed later this month at the New York Auto Show.