Home » Feature » Teased: Hyundai Kona Is Brand's Subcompact Crossver
Teased: Hyundai Kona Is Brand's Subcompact Crossver

Teased: Hyundai Kona Is Brand's Subcompact Crossver

We’ve known it is coming and we’ve seen spy shots of it. But today Hyundai has made it official: the brand is launching a global subcompact crossover called Kona. In addition to the name reveal, Hyundai released a small teaser image of the new crossover that will head to market later this summer.

Hyundai is keeping with its trend of using North American travel destinations as the naming scheme for its SUV lineup. Kona, named for the Hawaiian vacation destination, follows the Santa Fe, Tuscan and former Veracruz.

Once launched, the Kona will compete in a fiercely competitive market segment. It’ll run with the likes of the Chevrolet Trax, Mazda CX-3, Toyota C-HR and Honda HR-V. However, Hyundai is indicating the Kona will be more SUV-like than the segment, which often has a very “hatchback-like” shape and design language.

Additionally, the Kona is expected to preview the next iteration of Hyundai’s design language.

Although the company has not stated when the Kona will be revealed, it’s a safe bet it will be revealed later this month at the New York Auto Show.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    I am glad to see headlights return to a normal size instead of reaching back to the a pillar.

    That's about it I am sick of seeing nothing but crossovers. I get it the market is demanding them but ffs these auto shows are flooded with them.
    0fxxk0
    I hope it has 4 doors and is FWD....I can't wait to see it!
    carnut
    Hyundai has been doing some good stuff lately. Hopefully this will follow the trend.
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