Rumors of a Hyundai pickup truck have been going around for over four years now, but they’re heating up. At least one executive at the automaker is speaking about it in a way that suggests it’s coming soon.
Talk of a Hyundai pickup started when the company revealed the Santa Cruz Concept at the Detroit Auto Show back in 2015. At the time the company stated it was flirting with the idea of bringing a production version to market, but here we are four years later with no Hyundai pickup.
Recently Automotive News spoke with Michael O’Brien, Hyundai’s vice president of product. O’Brien spoke of the long awaited pickup.
“It’ll be a very versatile vehicle,” O’Brien stated. Adding that it will ultimately create a “whole new class” of buyers.
Aside from confirming its existence, Hyundai isn’t saying much about this new pickup. Rumors have implied it will take on a form similar to the Santa Cruz Concept, meaning it will be a unibody based five-seater with a bed.
Hyundai is said to be targeted city-dwelling Millennials with the new pickup, suggesting it will be a smaller form factor than a traditional pickup.
O’Brien also confirmed the new pickup will have to be built in North America to avoid the risk of tariffs, though a timeline of when this new Hyundai pickup could arrive has yet to leak out.