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GM Attempting Corvette Trademark In Australia

GM Attempting Corvette Trademark In Australia

As production of Holden’s rear-wheel-drive Commodore is winding down, news has surfaced that GM is apparently trying to trademark a new V-8 product in Australia. The new corroborates with coy commitments from GM that the company would bring a new performance car to Holden.

Australian publication Wheels is reporting that GM has filed to trademark the iconic flags logo found on all Corvettes with IP Australia. IP Australia is the regulatory body in the island nation responsible for trademarks and patents.

Apparently GM has ran into issues with the regulatory body though. IP Australia has denied GM’s initial trademark request, citing that the bowtie inside of the flag logo makes it look too much like the Red Cross logo.

Although a bit of a head-scratcher reason, GM is fighting it in hopes of a “divisional” filing that waters down their request for trademark.

The Corvette possibly heading down under isn’t entirely surprising. GM has already stated publicly that the Chevrolet Camaro will not go to Holden because it was not engineered for right-hand drive (a reason we hear all too often from GM). That really only leaves the Corvette as an existing GM performance vehicle that could end up in Australia.

If Australia does end up with the Corvette, it will most likely be the next-generation C8 model. This model is rumored to be mid-engine and feature a new DOHC LT5 V-8. The C8 is expected to launch sometime in 2019.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. CobaltSSKing
    I think this news more points to the front engine Vette sticking around. Making it somewhat affordable down under.
    arutherford
    Andrew_L
    So a Holden Corvette instead of Corvette as it's own brand? If that's the case why not just slap the Holden badge on it instead of the Corvette flag.


    They would probably just keep the same logo.
    Andrew_L
    So a Holden Corvette instead of Corvette as it's own brand? If that's the case why not just slap the Holden badge on it instead of the Corvette flag.
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