General Motors has renewed a trademark for the Envoy vehicle name, which could suggest the company is planning to bring back the GMC Envoy. The Envoy name was retired when the company ended production of the previous Envoy in 2009.
It is worth mentioning that trademark filings are not alway indicative of future products; it’s possible GM is just keeping this name on the shelf to prevent other automakers from utilizing it. The only thing about this particular name is that it coincides with a time in which the SUV boom that gave birth to the Envoy name is back with a vengeance.
There’s little doubt GM is working on more crossovers and SUVs to rollout in an effort to satisfy consumer demand. The Envoy badge could bring some homage to GMC showrooms; the original Envoy left with a respectable reputation.
So, what could wear the Envoy badge? Some media outlets are speculating that a new Envoy would be a sister vehicle to the all-new Chevrolet Blazer, similar to the original Envoy. However, the new Blazer is effectively the sister vehicle to the GMC Acadia, so that does not seem to make a lot of sense to us.
There are a couple other options, though. The Envoy name could rest on a Chevrolet Traverse sized model for GMC, meaning it would be larger than the Acadia. The other option is bringing the Envoy name back on a midsize, body-on-frame SUV based on the same chassis as the GMC Canyon and Chevrolet Colorado. There’s been rumors and speculation in the past that GM may spawn an SUV from that chassis.
Regardless, it appears GM may continue the industry trend of bringing back names from yesteryear.