General Motors CEO Mary Barra is slated to deliver the keynote speech at the upcoming Consumer Electronics Show (CES). Barra will allegedly make some electric vehicle news during said speech, including showcasing a new plug-in Chevrolet pickup truck. In addition to the plug-in pickup, GM is expected to preview other electrified vehicles as well.
Sources familiar with Barra’s speech tell Bloomberg the plan is to play a video that will showcase several upcoming electric vehicles. Along with the Chevrolet truck, a few Cadillac’s and models from GM’s other brands are expected to make an appearance.
Details surrounding the Chevrolet truck are still largely unknown. Some reports are suggesting the truck will be a plug-in version of the Chevrolet Silverado. Aside from having a plug, it isn’t clear if that is implying it will be a hybrid of fully-electric. GM has stated in the past its intentions of having an electrified truck on the market in 2021, beyond the Hummer EV.
News that GM is leveraging CES to tout its EV prowess comes as no surprise. The automaker has been strategically communicating its electrification plans since announcing its Ultium battery program. This speech will also dovetail off of GM’s November announcement regarding increasing their spending on EV’s. In that announcement GM stated they are increasing electrification R&D spending by 35-percent. The increased spending will allow GM to have 30 battery-powered vehicles on the market by 2025.
Aside from the 2022 GMC Hummer EV, GM has only revealed the 2022 Cadillac Lyriq electric vehicle. Given the heated race in the industry to electrify the pickup truck, one can safely assume this CES speech will not be the last time in 2021 we hear about an electrified Chevrolet truck.