General Motors won’t be overshadowed by rival Ford’s big reservation numbers for its F-150 Lightning. The automaker reported during its recent earnings call that it’s booked very large reservation numbers for its upcoming EVs, including the Silverado EV.
GM reports it has collected over 110,000 reservations for the 2024 Chevrolet Silverado EV. These reservations include from private owners and over 240 commercial fleet operators. Keep in mind the Silverado EV was just revealed a month ago and GM says reservations are still rolling in for the battery-powered pickup.
Subsequently, GM has collected over 59,000 reservations for its GMC Hummer EV pickup and SUV models. The Hummer EV pickup just started shipping to dealerships at the very end of 2021.
Lastly, GM’s BrightDrop logistics company reports it has over 25,000 pre-orders from fleet operators for the brand’s new battery-electric cargo vans. BrightDrop has recently booked orders from big operators such as FedEx, WalMart and Merchants Fleet.
Most of these reservation holders still have a long wait to get a vehicle. Production of the Silverado EV Work Truck, tailored for commercial customers, is not slated to begin until spring 2023. Meanwhile, retail buyers will have to wait for the Silverado EV RST, which isn’t starting production until fall 2023. It’s unclear exactly how many copies of the Silverado EV GM will have the capacity to produce.
Hummer EV buyers opting for the pickup will have to wait until later this year or as far as 2024 depending on the trim level they reserved. SUV buyers will have to wait at least until mid-2023 for their vehicles.
While these reservation statistics are impressive on GM’s part, it is worth mentioning that reservations do not translate to order in a 1:1 fashion. Nonetheless, these numbers are likely high enough that GM has plenty of confidence their upcoming EV’s are going to be quite successful in the marketplace.