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GM Idles Orion Assembly As Sonic Demand Dwindles

GM Idles Orion Assembly As Sonic Demand Dwindles

General Motors has announced plans to leave its Lake Orion, Michigan assembly plant offline for an additional week this month. The week will be added on to the company’s typical two-week summer shutdown that occurred in the first two weeks of July. The move is one to assist the company in shedding some of its bloated inventory.

Orion’s primary product is the sub-compact Chevrolet Sonic. Sonic sales–like most cars these days–are down 36 percent for the year. Subsequently, GM reported a 127 day supply of vehicles in the U.S. at the end of June, which is about double what analysts expect the company to have sitting on lots and ports.

The Detroit News is also reporting that Lake Orion employees will have an additional week of downtime in August and another in September when GM plans to combine the assembly lines of the Sonic and Chevrolet Bolt EV.

Orion isn’t the only GM car plant seeing additional downtime these days. The company cut third shifts from its Lordstown, Ohio and Fairfax Assembly in Kansas City plants late in 2016 and earlier this year, respectively. Several car plants have also seen additional downtime during the summer shutdown.

A GM spokesman tells The Detroit News that the moves are simply a case of GM acknowledging where the market is headed – toward SUV and truck sales.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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