General Motors has been talking about their plans to rollout a battery-electric pickup truck for some time now. While the talk has been ongoing, company executives have avoided offering anything remotely specific about the new truck, until now. Finally, we know when this electric truck will arrive to market.
GM CEO Mary Barra confirmed the automaker’s first battery-electric truck will arrive to market in the fall of 2021. Ironically, the timing is similar to when Tesla’s rumored pickup truck is expected to hit the market.
“General Motors understands truck buyers and … people who are new coming into the truck market,” Barra said at an investor conference in New York. “It will be a very capable truck, I’m pretty excited about it.”
Reports surfaced after GM’s recent collective bargaining agreement with the United Auto Workers was finalized suggesting the company is going to make significant investments into its Detroit-Hamtramck Assembly plan. This Detroit, Michigan plant will likely build electric full-size SUVs alongside the pickup, including potentially reviving the Hummer brand.
Of course, Barra’s timing of this announcement is uncanny. Tesla is scheduled to reveal its battery-electric pickup this evening at an event in Los Angeles.