General Motors is contemplating expanding the Corvette nameplate. A new report says the automaker may build a new battery-electric SUV with Corvette style and badging. In fact, they may turn the Corvette into a family of vehicles.
Citing unnamed sources, Bloomberg reports the decision to turn the dilute the Corvette brand has not been approved. It isn’t clear when GM leadership is expected to make the call, but sources say the company could churn out a battery-electric Corvette SUV by 2025. In reality, a post-2025 launch is more plausible.
GM has its design team working on a broader range of Corvette based products. Their goal is to blend Corvette’s high-performance reputation and styling with more interior space and storage. Sources say the program is being referred to as Project R or Brand R internally.
This isn’t the first time there’s been rumors of more Corvette branded vehicles. Shortly after the company’s 2009 bankruptcy there were rumors of the company considering a Corvette SUV as a means of leveraging the brand equity behind the Corvette badge. Ultimately, the company never pursued the desire.
If approved, we can expect to see a battery-electric SUV with the Corvette badge first. This vehicle would be built on GM’s Ultium battery architecture. GM confirmed earlier this week at the Consumer Electronics Show (CES) that Ultium will power “high-performance Chevrolet products.”
GM is in the process of investing $27 billion to rollout 30 new battery-electric vehicles over the next five years. The automaker has detailed a few of these new products, including the 2022 GMC Hummer EV and Cadillac Lyriq. Earlier this week GM also gave us our first preview of the upcoming Cadillac Celestiq. A battery-electric full-size truck has also been confirmed.
GM executives are likely watching the initial reaction to the Ford Mustang Mach E as a benchmark for a possible Corvette SUV. The Blue Oval brand has seen a warm reception to the battery-electric Mustang SUV, but it is still premature to say whether or not it will be a sales success.
Given GM is so eager about electrification that they dusted off the controversial Hummer brand, leveraging Corvette seems almost likely at this point.