Chevrolet is putting a concerted effort into attracting non-GM buyers to the all-new Chevrolet Blazer. The bowtie brand has placed a $2,000 rebate on the Blazer, but its scope is limited to buyers that currently own competitors.
Known as conquest offers, rebates targeting competitors is nothing new; GM in particular uses these with some degree of frequency. In the case of the Blazer, prospects must currently own a 2005 or newer competitor vehicle or lease a 2014 or newer competitor. Chevy is also stipulating that buyers must finance through GM Financial to qualify for the rebate, according to Chevrolet consumer website. The offer expires on 4/30/19.
The revived Blazer began production in December 2018. GM reported at the end of March that Chevrolet dealers moved 3,023 units during the first quarter. In comparison, the revived Honda Passport–a primary competitor–started production around the same time and sold 4,814 units during the same period.
One criticism the Blazer has received is its price point. It starts at $28,800, but the price climbs fairly quickly to max out at around $50,000. Sales figures over the next quarter (since GM no longer releases monthly stats) will be a key barometer of the Blazer’s success since production should have been fully ramped by the start of the second quarter.