Cadillac is starting the week on a high note. After opening up reservations for the 2023 Lyriq EV, the company claims reservations filled up in less than 10 minutes. The quick sell-out could be a sign the market is excited for the brand’s new EV, but there are some unknowns here.

Reservations opened up at 4:00 p.m. eastern on Saturday. The reservations were specifically for the 2023 Lyriq Debut Edition and required interested folks to put down a $100 deposit. General Motors vice president Rory Harvey confirms reservations were completely filled in “just over 10 minutes.”

While that sounds impressive, there’s some unknowns here. For one, it isn’t known how many Debut Editions Cadillac is planning to offer. Secondly, these are just reservations with little risk to the reservation-holder. It is highly unlikely that 100-percent of reservation-holders will continue on through to purchase.

Nonetheless, this is offering up Cadillac an interesting talking point.

The Cadillac Lyriq is not only Cadillac’s first EV product, but will also be among the first vehicles using GM’s Ultium battery system. It’s also the first affordable GM EV, given the first Ultium vehicle is the GMC Hummer EV that starts over $100,000. The Lyriq, on the other hand, can be had for around $60,000.

Lyriq is powered by a 100.4-kWh battery pack and a single motor at the rear axle. Cadillac says the combination will generate around 340 horsepower and 425 pound-feet of torque. Initial copies of the Lyriq also come well-equipped with few options to select.

Reservation-holders for the 2023 Cadillac Lyriq will begin receiving their vehicles in the first half of 2022.