Cadillac is aiming to up the value proposition of its latest sedans. The luxury brand has announced the price tag for the all-new 2020 Cadillac CT5 sedan and it’s undercutting significantly smaller luxury sedans, including the BMW 3 Series.
According to Cadillac the 2020 CT5 will carry a base price of $37,890 when it goes on sale later this year, including destination. The standard price will yield buyers several perks, including a 10-speed automatic transmission, 10-inch touchscreen display, forward collision alert, rearview camera and more.
In comparison, the current Cadillac CTS starts at $46,995, despite being a similar size to the CT5. Additionally, the BMW 3 Series and Mercedes-Benz C Class both start above $41,000.
The price difference between the CT5 and CTS highlights Cadillac’s new strategy. The brand is essentially reverting back to the strategy it deployed with the first and second generation CTS; offer a bigger car for a cheaper price. It’s created another “tweener” that doesn’t fit into any of the existing segments in terms of price and size.
CT5 buyers wanted a little more will be able to opt for the CT5 Premium Luxury trim for a cost of $41,690 or the CT5 Sport model for $42,690.
All CT5’s come equipped with a turbocharged 2.0-liter inline-four with 237 horsepower and 258 pound-feet of torque. Buyers can add all-wheel-drive for an extra $2,600, while a twin-turbocharged 3.0-liter V-6 will be added later.
Cadillac says its semi-autonomous Super Cruise system will arrive as a late addition to the 2020 CT5 option list.
The Cadillac CT5 is produced at General Motors’ Lansing Grand River assembly plant in Lansing, Michigan.