In a bit of a surprise, Cadillac has revealed its all-new CT5 sedan via social media. In a new campaign the brand says is designed to stimulate the senses using autonomous sensory meridian response, we get to see several angles of Cadillac’s latest sedan.
Although the exact reasoning behind such an elaborate social media campaign is perhaps questionable, the accompanying press release has offered up some official details about the car. Some of the sensory videos include sounds of the CT5’s hardware, including its optional twin-turbocharged 3.0-liter V-6 engine.
“The Cadillac CT5 is meant to overwhelm all of the senses, and that’s why we’re using ASMR-style videos to showcase its features,” said Deborah Wahl, Cadillac chief marketing officer. “The ‘Sensory Symphony’ videos are designed to convey for viewers the same satisfying feeling that arises from driving this car.”
As part of the series, Cadillac is confirming the CT5 is built atop an evolved version of GM’s Alpha rear-wheel-drive architecture that underpins the ATS and CTS. Cadillac has also confirmed the car will be powered by a turbocharged 2.0-liter four-cylinder or twin-turbocharged 3.0-liter V-6. Both engines will be mated to a 10-speed automatic transmission.
Photos also confirm Cadillac will offer both Premium Luxury and Sport trim levels on the CT5, each with a distinct design. This is the same approach Cadillac has taken with other recent products.
Expect more details on the CT5 to trickle out over the next month. Cadillac will fully reveal the CT5 at the New York Auto Show on April 16th.