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Report: Buick to Replace Regal Sedan with Opel-Sourced Hatchback and Wagon

Report: Buick to Replace Regal Sedan with Opel-Sourced Hatchback and Wagon

 Source:Automotive News | Publication date: Mar 14, 2017 | Author(s):Michael Wayland

Citing forecasting firms LMC Automotive and AutoForecast Solutions, Automotive News is reporting that General Motors will eliminate the Buick Regal sedan in the U.S. market and replace it with a five-door hatchback and wagon.

The two new Regal models will be sourced from Opel, with rebadged versions of the Insignia Grand Sport hatchback and Insignia Sports Tourer wagon to be produced at its Ruesselsheim plant in Germany. Both cars recently debuted at the 2017 Geneva Motor Show.

While cutting the Regal sedan from the Buick lineup is viewed as an aggressive move, it’s not entirely surprising given two years of declining sales and the marque’s increasing emphasis on crossovers and SUVs. Production of the sedan at GM’s Oshawa, Ontario plant is expected to end this year.

The 2018 Buick Regal is set to be unveiled on April 4 at GM’s Warren Technical Center, one week in advance of its first public appearance at the New York Auto Show.

Read full article at: Automotive News »

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 One Comment

  1. Mar 14, 2017 at 11:53 pm

    Well sales of a hatch back and wagon combined couldn't be lower than the current sedan. Could it?

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 Latest Forum Messages
  1. Dirtymoney
    It would have been a great idea for SAAB. The reviews so far talk negatively about the cheap bits that adorn the interior. I for one look forward to seeing it on the dealership lots.
    I'm extremely concerned with how this turns out cuz I've been ranting for (something(s) like) this for the RETURN of MERCURY for years...

    ...since GM waited so (almost too) long, imho they need to concentrate on raised(suspension) versions - - to help consumers pretend they (& their vehicles) are rugged & cool

    From just looks alone I just don't see how the Insignia is going to be a truly great product Germeezy.

    Unless you mean that there is finally a truly great product produced by Opel that may be worlds far better engineered than anything before it,but as it enters the market it lands squarely in the middle to lower end of the segment not making much waves except for the fact that it is all new.

    I can see the Insignia/Regal going to toe with the Nissan Altima and losing (not by much) to a vehicle that I also see as a middle to lower end of the "mid-sized" car market runner.

    As someone who this car is marketed towards it's not even remotely on my radar. I suppose time and other people's money will tell how well this car will do.
    Time will tell as to whether this was right or not, but my feelings are that considering a floundering sedan market, it may well be a good idea.
    EVER planning to sell the sedan here and not just doing the liftback is proof of how infinitely deep the dysfunction at GM runs.
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