Buick is hoping to reposition the Regal nameplate in 2018 from a midsize sedan to a wagon with the all-new TourX model. Thus far Buick has not officially announced the pricing scheme for the new Regal TourX, but CarsDirect has gotten their hands on alleged pricing of it. Assuming they’re correct (they have been in the past), the Regal TourX will start at $29,995 after destination.
The $29,995 figure is for the base 1SV model, which does not exactly come “well-equipped.” It does offer things such as 18-inch wheels, push-button start and active noise cancellation, but lacks things like a leather-wrapped steering wheel and other features.
More than likely, the 1SV model will rarely ever be found on dealership lots. Instead, the Preferred 1SB model will likely be where buyers migrate to with the TourX. The Preferred model will start at $33,575 and adds things like leather-wrapped steering wheel, power driver’s seat and fancy door sill plates.
Buyers wanting leather seats can migrate to the top-end TourX Essence model for $35,945. Aside from standard leather seating, Essence gains an eight-inch touchscreen and dual-zone climate control.
All models offer various options, such as a panoramic sunroof for $1,200 and a driver assistance package that includes adaptive cruise control. All models are also powered by a 250 horsepower version of GM’s 2.0-liter turbocharged inline-four mated to a new eight-speed automatic transmission.
In total, it appears Buick is taking a similar approach to Regal TourX pricing as it has with other models. That approach centers around finding market “white spaces” in which their entry has no immediate, obvious competitor.
For the Regal TourX, it appears it will be bridging the gap between wagons such as the Subaru Outback and VW Golf Alltrack and the luxury models, such as the BMW 3 Series Wagon and Volvo V60.
Will this be a viable strategy in the [allegedly] resurrecting wagon segment? Buick will soon find out.