The Buick brand has arguably been the quietest of the GM stable lately. While Cadillac and GMC are getting all of the attention these days with the GMC Hummer EV and Cadillac Lyriq EV’s, Buick has quietly shouldered on. While Buick will be pivoting to EV’s like all GM brands, its pivot may not be as rapid as Cadillac’s.
Recently Buick captured headlines because GM has filed for the trademark “Buick Electra” in both the U.S. and Canada. Naturally, this has ignited speculation that an upcoming Buick EV will carry the historical nameplate. Given the fact GM showcased a Buick Electra EV concept vehicle in China back in 2020, the trademarks seem to make for logical speculation.
Speaking of EV’s, GM and Buick have confirmed the brand has two new EV’s in the works. Both are crossovers, with one being larger than the other. Our sources suggest one of the Buick EV’s will be similar in size to the Cadillac Lyriq, while the other will be smaller. The larger crossover is expected to launch in early 2023, with production already confirmed at GM’s Wuhan, China industrial complex. Thus far GM has not tipped their hand as to whether or not the Buick EV’s will be produced in North America as well. Our best guess at this point is that the larger EV has the strongest potential to be named Electra.
The smaller Buick EV isn’t expected to launch until later in the decade. This one will likely be similar in size to a Chevrolet EV crossover that is also slated. The Chevrolet crossover will be produced at GM’s Ramos Arzipe, Mexico plant.
While the headliner here is the two EV’s, Buick isn’t done with ICE powered vehicles quite yet. As of now, a redesigned Buick Enclave is expected to launch in early 2024. The new Enclave will be built on GM’s C1 architecture, which underpins the current version. Given the 2021 Enclave was given a mid-cycle enhancement, we expect the 2024 redesign to be quite substantial. This version of the Enclave will last until around 2030.
Meanwhile, the Envision is expected to hang around for a few more years. The 2023 Envision order guide has already been published by GM and shows virtually no major changes versus the 2022 model. It will continue to be imported from China.
Production of the Buick Encore is expected to end in 2023. The Enclave has been around since the 2013 model year, meaning the little crossover will be a decade old by the time GM decides to axe it. The future of the Encore GX is slightly less clear, but given it is newer and has already replaced the Encore in markets such as Mexico, we expect the GX to hang around for a few more years.