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Thread: GM Monetizes the Morning Commute With 'Marketplace'

  1. #1
    News Dispatcher AutoVerdict's Avatar
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    GM Monetizes the Morning Commute With 'Marketplace'

    Source: AutoVerdict
    December 5, 2017
    by Nick Saporito


    General Motors has announced the industry's first commerce platform for inside the vehicle. Known as Marketplace, the system will allow GM owners to make on-demand reservations and purchases directly from their vehicles.

    Effectively, Marketplace is bringing many of the interactions we already utilize with our smartphones to the dashboard. Leveraging OnStar's 4G LTE modem, Marketplace is constantly connected to the internet regardless of whether or not the driver is paying for data service from OnStar.

    With the constant connection, drivers can interact with some of their favorite brands using the car's touchscreen. By tapping the Marketplace icon, driver's can access several brands such as Starbucks and Dunkin Donuts to order their favor food or beverage. The system works similar the smartphone apps by storing the driver's favorite items and allowing them to pay through the car.

    “The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”

    GM says Marketplace adheres to industry distracted driving guidelines, as well as GM’s strict in-house safety guiding principles.*

    Marketplace will be rolling out on millions of 2017 and 2018 GM products right now. GM says additional features and functionality are in the works.*

    Read full article at AutoVerdict

    [Return to AutoVerdict blog]

  2. #2
    Senior Editor nsaporito's Avatar
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    I don't see a lot of point in this. GM continues to treat OnStar like it is a platform of its own. It's not; it's a connectivity service. They just fundamentally take the wrong approach to it.

    All of this can be done by a smartphone from a more familiar (and habitual) UI.

    I already order my Starbucks from the car...on my iPhone X at a stoplight.

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    Senior Member Tone's Avatar
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    Quote Originally Posted by nsaporito View Post
    I don't see a lot of point in this. GM continues to treat OnStar like it is a platform of its own. It's not; it's a connectivity service. They just fundamentally take the wrong approach to it.

    All of this can be done by a smartphone from a more familiar (and habitual) UI.

    I already order my Starbucks from the car...on my iPhone X at a stoplight.
    Agree -- with a caveat. I do wonder if, as the industry eyes autonomy services, whether the long game is to deeply integrate these kind of advertising/buying opportunities into the autonomous service. Imagine you get into a autonomous 'cab', punch in your location and are offered a discount on Starbucks along the way ... with GM getting either a cut of the sale or advertising revenue for access to a captive audience with important context (location-based services).

    Allowing all of that to migrate to personal devices cuts GM out of that revenue. I suspect that's where their head is at. However, history shows that we as consumers really prefer our own devices to car-based platforms of any kind. To your point -- I do think personal mobile devices will be the place where this business lands, especially as part of AI-powered personal assistants (Siri, Google Now, Alexa, etc.). If these are to be of any use, I'll want to use them in all contexts on my phone, not just the one available in an autonomous cab. tl;dr: GM is trying to claim a stake to a potentially lucrative business, but they are probably already doomed!

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    Senior Member Andrew_L's Avatar
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    Quote Originally Posted by nsaporito View Post
    I don't see a lot of point in this. GM continues to treat OnStar like it is a platform of its own. It's not; it's a connectivity service. They just fundamentally take the wrong approach to it.

    All of this can be done by a smartphone from a more familiar (and habitual) UI.

    I already order my Starbucks from the car...on my iPhone X at a stoplight.
    Does your car have Apple Carplay? and if so can you do the same through it?

    I am not familiar with Apple Carplay or Android Auto since I still have MLT. I am tempted to pull the trigger and swap out the system for a Sync3 head unit so I can use it more but 2k is a lot just for a head unit.

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