Ford Motor Company is taking legal action against a trademark application filed for new brand Lynk & Co. According to a report in Automotive News the company feels the name sounds too similar to its own Lincoln luxury brand.
Lynk & Co is owed by Chinese automaker Geely, who also owns Volvo. Geely plans to launch the Lynk & Co brand in North America eventually, with the company first filing for the trademark back in November 2016. Despite the application being several months ago, it was not published for opposition by the U.S. Trademark And Patent Office until July 18th.
The trademark office has also provided a extension to Ford to file a formal, legal complaint against Geely’s application. Ford now has until November 15th to file the complaint.
“The Lincoln brand has a rich 100-year history and we intend to protect its reputation,” stated a Ford spokesperson to Automotive News.
It is unclear at this time if Ford’s case will have any merit against the application. Thus far Geely has not commented on the matter.