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Linkoln? Ford Plans To Fight Lynk & Co

Linkoln? Ford Plans To Fight Lynk & Co

Ford Motor Company is taking legal action against a trademark application filed for new brand Lynk & Co. According to a report in Automotive News the company feels the name sounds too similar to its own Lincoln luxury brand.

Lynk & Co is owed by Chinese automaker Geely, who also owns Volvo. Geely plans to launch the Lynk & Co brand in North America eventually, with the company first filing for the trademark back in November 2016. Despite the application being several months ago, it was not published for opposition by the U.S. Trademark And Patent Office until July 18th.

The trademark office has also provided a extension to Ford to file a formal, legal complaint against Geely’s application. Ford now has until November 15th to file the complaint.

“The Lincoln brand has a rich 100-year history and we intend to protect its reputation,” stated a Ford spokesperson to Automotive News.

It is unclear at this time if Ford’s case will have any merit against the application. Thus far Geely has not commented on the matter.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    We knew this was coming the names are very similar.
    As they should. This case seems pretty black and white.
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