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Next-Gen Lincoln MKC Changing Name to Corsair

Next-Gen Lincoln MKC Changing Name to Corsair

Ford Motor Company’s Lincoln brand has informed its dealerships it will rename its MKC crossover during its next redesign. According to dealerships, the MKC will switch names to Corsair in 2020.

Ford showed the Corsair and several other future Ford products to dealerships at a meeting in Orlando last month. During the meeting the Lincoln brand referred to the redesigned MKC as Corsair, though sources have cautioned to Automotive News Lincoln could change the name before it launches.

Lincoln has been in the midst of changing away from its MK naming scheme. Most recently the brand renamed its MKX crossover to Nautilus; a move that came shortly after reviving the Continental nameplate.

Corsair would fit in with Nautilus and Navigator. The word technically refers to the name of a pirate ship as well as a World War II fighter plane. Lincoln seems to be on a trend of utilizing transportation themed names, for which Corsair fits.

Lincoln just refreshed the MKC for the 2019 model year with a few new features and a front clip design similar to the rest of the brand’s portfolio. At the time many questioned why the MKC’s name wasn’t changed at the time, but Lincoln executives hinted that it would have been too costly to relaunch both MKX and MKC under new nameplates simultaneously.

The Lincoln Corsair is expected to go on sale in 2020 as a 2021 model.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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 One Comment

  1. Jun 18, 2018 at 4:58 pm

    Are you listening, Cadillac?

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 Latest Forum Messages
  1. megeebee
    Andrew_L


    The president of Lincoln said in an issue of Motor Trend a few months ago MKZ would get a new name too.


    "Discontinued" ? :)
    Andrew_L
    Corsair

    Nautilus

    Aviator

    Navigator

    Continental

    The president of Lincoln said in an issue of Motor Trend a few months ago MKZ would get a new name too. If that comes to fruition I hope it's not Zephyr and something new.
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