Ford Motor Company is announcing an acceleration in the transformation of the Lincoln brand. Commemorating the brand’s 100th anniversary, Lincoln says its entire lineup will be electrified by 2030. Subsequently, the brand’s first battery-electric model will debut next year.
The announcement coincides with announcements from just about every premium brand; drawing a line in the sand when it comes to total electrification. Lincoln’s plan isn’t radically different from those of other brands, but Lincoln expects half of its global volume will be zero-emissions vehicles by mid-decade. Given the brand has two hybrids in its portfolio today, that’s an aggressive goal.
“As we accelerate Lincoln’s transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification,” said Joy Falotico, president, Lincoln. “Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln.”
Lincoln will leverage an all-new rear and all-wheel-drive electric vehicle architecture for its EV’s. This architecture will underpin four new Lincoln EV’s, the first of which will debut in 2022. Lincoln is not offering details of its first EV, but rumors have suggested it will be an SUV model produced at Ford’s Oakville, Ontario plant.
Lincoln’s transition to electric will also usher in additional strategy changes with the brand. First, the brand is going to evolve its design philosophy–known as QuietFlight DNA–for its EV lineup. Specifically, Lincoln says its future design direction has been previewed with the recent Lincoln Zephyr Reflection Concept, which debuted at the Shanghai Motor Show.
Lastly, Lincoln says it will double-down on technology and connectivity. These enhancements will include the brand’s own version of Ford’s BlueCruise, which will be called ActiveGlide. Future models will also be built with a new digital architecture that includes Google’s Android Automotive OS.
Today’s announcement coincides with Ford’s recent announcement that it plans to invest $30 billion in electrification over the coming years.