‘Father made the most popular cars in the world; I want to make the best’

After nearly five years on its own, the Lincoln Motor Company was added to Henry Ford’s empire at the suggestion of his wife, Clara and son, Edsel.

A century after joining Ford’s stable as its top-tier marque and Cadillac competitor. Henry Leland and his son, Wilfred created Lincoln in 1917 after departing Cadillac over an argument related to wartime production. Henry chose to name his new company after Abraham Lincoln, the first president for whom he voted in 1864.

Henry and Wilfred found the automotive landscape a challenge and by the early 20s, the company was nearly insolvent. Ford elected to be the “white knight” and save it for $8 million, or $133 million today.

Henry passed Lincoln to Edsel, who ran it until he died in 1943.

These days, Lincoln continues to make luxury vehicles and like most everyone else in the automotive universe, electrification is nigh. Lincoln has promised it will offer a full range of connected EVs worldwide by 2030.

Lincoln is now ready to launch a year-long series of global event that will connect its past to its present and prepare for the EV future.

Dealers are also working to commemorate the centennial as a Ford brand with customer and community events.