Lincoln launched its first locally-produced sedan in China for its domestic market at Auto Guangzhou. The Zephyr has been hotly anticipated as it highlights the company’s design and intelligent technology direction and is expected to factor into the company’s growth in China.
The Zephyr builds on the foundation set by Lincoln’s Reflections Concept car.
“For nearly a century, Lincoln has been redefining luxury with stunning design, advanced technologies and world-class products,” said Joy Falotico, president, Lincoln. “We are committed to listening to the needs of our customers and the all-new Zephyr is a perfect example of this. The all-new Lincoln Zephyr is specifically designed for the young, Chinese customer and continues our tradition of reimagining design and technology for the future.”
For the first time, the Zephyr integrates Lincoln’s characteristic full-width light bar into the fascia. Integrated full-width horizontal stripes traverse the Lincoln Star grille and extend to the headlamps on both sides. The tail lamp also applies a new 3-D floating effect, echoing the Zephyr’s front with its unique red design and embedded luminous “Lincoln” text.
The all-new Zephyr will launch with a standard 2.0-liter four-cylinder engine with an eight-speed automatic transmission. With a wheelbase of more than 114.1 inches, the Zephyr is nearly close to large-sized sedans and it provides ample rear seating space and legroom. On the exterior sides, the Lincoln star flows seamlessly to the flush handles which emphasize its sleek design lines.
To satisfy Gen Z’s demands for connectivity, the Lincoln Zephyr tailored its interior design to create an intelligent digital cockpit and a relaxing sanctuary with lightweight design elements. Nearly all buttons in the console are equipped with a smart, natural surface – an innovative, digital design detail that speaks to the evolving customer need for quiet, human-centric solutions.
A 12.3-inch digital cluster with 27-inch coast-to-coast touch screen make a stunning visual impact and is configured to support an array of multi-touch gestures and customizable displays, enabling customers to choose between full or split-screen views.
The Lincoln Zephyr’s phase-4 SYNC+ system is exclusive for Chinese customers, enabling over-the-air capability to continuously update Zephyr. Debuting in Lincoln Zephyr, the advanced Lincoln Co-Pilot 360TM 2.0 System and the Lincoln ActiveGlideTM are offered to help enable L2+ Driving Assist capability.
Mao Jingbo, president, Lincoln China said. “The Lincoln Zephyr is a true masterpiece that brings together the expertise of our global team in California and the exceptional talent of our local team in China. Every detail from the inside out is crafted based on a deep understanding of our, young Chinese clients, and I am confident that the Lincoln Zephyr fully features intelligent experiences of the future.”
The Zephyr will go on sale during the first quarter of 2022.