Lincoln announced today that the 2017 MKC crossover will receive more standard features for 2017. Having launched last year as a 2016 model, the MKC is arguably the vehicle that started the brand’s current revitalization effort by entering one of the hottest segments on the market. Lincoln clearly plans to remain competitive with the MKC, because the 2017 model is gaining start-stop technology and Ford’s SYNC 3.

“MKC is Lincoln’s first small utility vehicle in the world’s fastest-growing segment,” said John Jraiche, chief engineer, Lincoln MKC. “A number of segment-first technologies are designed to welcome customers, help make parking situations easier and traffic less stressful.”

The biggest change for the 2017 model is the addition of start-stop technology to the MKC’s 2.0-liter turbo base engine. According to Lincoln, the feature will only be on the front-wheel-drive version of the MKC, which should up the fuel economy of it, however Lincoln has not yet disclosed what the fuel economy enhancement will look like.

Additionally, Lincoln is upgrading the MKC’s infotainment system to SYNC 3. SYNC 3 is Ford’s all-new infotainment platform is easier to use and functions considerably better than the 2016 MKC’s MyLincoln Touch system. The system also includes compatibility with Apple CarPlay and Android Auto for smartphone integration.

Lincoln is also making a power lift-gate standard on the 2017 MKC. It has been optional on the 2016 model. The 2016 MKC has sold just over 25,000 copies to date.