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Ford's Baby Bronco Leaks Out

Ford's Baby Bronco Leaks Out

After surprising us with a teaser earlier this year, Ford’s “Baby Bronco” has leaked out from Ford’s dealer conference last month in Las Vegas.

The SUV’s design has changed a bit from the teaser with a boxier front end and a light bar meeting to the “FORD” script in the grill. The overall design appears to be production ready, which is a surprise considering it is not suppose to come out until 2020.

The only other aspect we know is that it will ride on the Focus platform, but Ford says it will still be a capable off-roader. It will take straight aim at the Jeep Compass.

Though Ford has not released a formal name for the vehicle, Ford recently re-trademarked “Maverick.” Though most Americans would like recognize the name belonging to a 1970s compact car, the nameplate has been more recently used on a pair of rebadged Nissan SUVs in Europe and Australia and the first-generation Escape in Europe as well. Ford has also been on a kick to bringing back historical nameplates for new vehicles. The Escort, Freestyle, Aspire, Custom, and Courier have all made recent comebacks. Even Lincoln is getting into the game with the MkC replacement, which is set to be called Corsair – a nod to the Ford and Edsel Corsairs. Finally, Maverick is also be a trendy name, much like the Jeep Renegade.

Though Ford has not announced where the Baby Bronco will be built, with Ford Fiesta production ending at Ford’s Cuautitlán plant within the timeframe, it is the likely suspect. Mexican production also gives easier access into South American markets like Brazil.

Photos from Off-Road.com





 

About Austin Rutherford

AutoVerdict Senior Editor Austin Rutherford was instilled with a passion for the automotive industry at a young age being born and raised in Michigan. Now living in South Carolina, he quickly become involved in automotive enthusiast sites in high school and began calculating sales for the entire automotive industry. He holds a degree in Biological Sciences and a degree of Master in City and Regional Planning both from Clemson University. You will find him focusing on auto sales, changes in trends, and introduction of new brands and models in emerging markets here on AV. Go Tigers!
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  1. arutherford
    nsaporito
    I'm not at all surprised this finally leaked out. I actually wouldn't be surprised if Ford isn't happy it leaked.

    It looks good.


    Almost makes you wonder who leaked it...

    Kind of good quality for a cell phone, isn't it?
    nsaporito
    I'm not at all surprised this finally leaked out. I actually wouldn't be surprised if Ford isn't happy it leaked.

    It looks good.
    Andrew_L
    You can see the outline of the real Bronco in the 2nd pic behind the Maverick/Bronco II
    Tone
    Reminds me of an evolution of the second gen Escape, which aimed to look like a baby Explorer

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