Ford Motor Company confirmed back in January plans for an all-electric SUV that will arrive in 2020. Details beyond the confirmation were non-existent, but Ford product boss Raj Nair has trickled out a few more details on the upcoming EV when speaking with Yahoo.
Nair says the new model will not be treated like a niche or luxury vehicle. Instead, the company’s goal is for this electric SUV to be fully mainstream.
“Our plan is for it to be an affordable vehicle, a mainstream model,” Nair said.
Of course, making an electric vehicle a mainstream product depends primarily on two variables: price and range. Ford obviously knows this because Nair confirmed the SUV will be affordable, but an actual price target has yet to be discussed.
Ford has previous said it was targeting “at least” 300 miles of electric range with its new model, but Nair says they are currently exceeding the 300 mile target due to Ford’s battery technology.
“We think we have a technology path that will get us a 300 plus miles range and an affordable crossover utility that will be fully competitive,” Nair said.
Suffice to say, Ford isn’t the only automaker on the path to developing a compact electric SUV. Tesla has already confirmed plans to produce a Model Y in 2019. Surprisingly Tesla has not detailed the Model Y beyond confirming it will ride on an all-new platform, but one can assume the Silicon Valley boys will push for 300-plus miles of range as well.
Volkswagen and Volvo are also expected to roll out their first all-electric SUVs in a similar time frame as Ford.