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Ford to Offer Omnicraft Parts for All Vehicle Brands at its Dealerships

Ford to Offer Omnicraft Parts for All Vehicle Brands at its Dealerships

Ford’s Customer Service Division has announced the availability of its new Omnicraft brand, a line of replacement parts for non-Ford vehicles that drivers can purchase at its dealerships.

Ford will initially be offering 1,500 parts as part of the new brand, including brake pads and rotors, struts, starters and alternators. The Omnicraft product lineup is expected to grow over time to include 10,000 products in 30 different parts categories.

Omnicraft is the first new brand being offered by Ford’s customer service division in 50 years. The parts will be immediately available at 500 Ford and Lincoln dealers, with an extended rollout to all 3,200 authorized dealers taking place throughout the year.

Ford anticipates that its aftermarket parts will allow dealers to provide service for up to 90 percent of competing models.





 

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  1. NoStopN
    ACDelco parts can (or could in the past) be found in auto parts stores, not just GM dealerships. I can't recall how long it took for GM to branch out, but you have to ask if Ford plans to do that or just keep Omnicraft at dealerships.
    Ed753
    NoStopN
    Parts for non-Ford vehicles that are available only at Ford dealerships? Sounds (il)logical.


    Ever heard of ACDelco? They launched "All Makes" about 20 years ago; using the existing Dealership Network makes sense, a huge established network, with no outlay.

    Used car sales are 2-3 times that of new car sales, "safety inspections" (and subsequent repairs) of non-Ford used cars provides the opportunity of a lot of non-Ford service work, the dealer still makes money selling a water-pump to a Chrysler 300 to Used cars, but Ford doesn't, now they will.

    Independent shops rely on Ford Dealers for Ford OE Parts, the relationships are already there, those opportunities may not be easy, but they are front & center.

    I'm not saying it is going to be easy, but it is more than do-able.
    BurnOut
    Interesting... I have been seeing this same concept deployed in the telecom and IT industries for the last decade or so... vendor-agnostic services/support. It makes sense, when you think about it: you sell a vehicle (and collect the revenue/profit off of it) one time. That vehicle will need to be maintained/serviced MANY times over the course of its usable life, thus making that revenue/profit somewhat of a recurring sale... if you can steal some of that business from your competitor, it doesn't take long to add up.
    mrickan
    I have to wonder how many owners would go to a dealership of another automaker for after-warranty parts and service? It's quite a bit different than a separately branded chain.

    Ford maintains that they've had trained technicians on hand to do third party work for some time but that the product pipeline just wasn't there.
    NoStopN
    Parts for non-Ford vehicles that are available only at Ford dealerships? Sounds (il)logical.
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