Ford’s Customer Service Division has announced the availability of its new Omnicraft brand, a line of replacement parts for non-Ford vehicles that drivers can purchase at its dealerships.
Ford will initially be offering 1,500 parts as part of the new brand, including brake pads and rotors, struts, starters and alternators. The Omnicraft product lineup is expected to grow over time to include 10,000 products in 30 different parts categories.
Omnicraft is the first new brand being offered by Ford’s customer service division in 50 years. The parts will be immediately available at 500 Ford and Lincoln dealers, with an extended rollout to all 3,200 authorized dealers taking place throughout the year.
Ford anticipates that its aftermarket parts will allow dealers to provide service for up to 90 percent of competing models.