Over a year ago rumors began to surface that Ford Motor Company is working on a new small pickup truck to slot under the midsize Ford Ranger. New reports suggest Ford is moving forward this plan, with the Blue Oval showing this new pickup to some of its top dealers recently.
According to Ford dealerships who spoke to Automotive News, Ford showed them the so far unnamed pickup at a recent event. Feedback from those in attendance describe the little pickup as being reminiscent for the original Ford Ranger. Assuming that is the case, we can likely expect a pickup that is effectively a scaled down version of the current Ranger.
While this new entry may look similar to the Ranger, it won’t be built like the Ranger. This new pickup is going to be based on the same front-wheel drive architecture that underpins the Ford Focus in global markets, meaning it will be a unibody vehicle.
After clearing its product portfolio of most passenger cars, Ford is looking to fill market white spaces with new entrants, such as this compact pickup.
Recent spy shots show off a small pickup with a crew cab layout and longer bed. It’s possible this will be the only configuration offered by Ford as the company plans to trim complexity to save costs. Regardless, it is slated to be built at the company’s Hermosillo, Mexico plant, which currently builds the Lincoln MKZ sedan.
Dealers report Ford is aiming for this new pickup to start under $20,000 once it hits the market next year. For context, the Ranger starts at over $24,000.