Marked as one of the first new global products under then-CEO Alan Mulally’s “One Ford” plan, the reintroduction of the Fiesta into the US and Canadian markets was met with much excitement. Of course, that was at a time of $3.50 to $5.00 per gallon of gas.
Now with $2.00 per gallon of gas and customers leaning towards crossovers and trucks, Ford has killed off the Fiesta from the US and Canadian markets.
The writing was on the wall since Ford killed off the sedan version of the seventh generation’s sedan variant. The Fiesta will soldier on from its European and Brazilian plants only as 3 and 5 door hatches.
The Fiesta in now in a growing list of sub-compact cars that have/are being killed off north of the Mexican border. This includes the Mazda2 and the Hyundai Accent hatch.
The Fiesta will essentially be replaced by the new EcoSport when it launches early-2018.
Now, two bigger questions remain: What happens if the price of fuel increases again? And what product(s) will move into the now empty plant in Hermosillo, Mexico?
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